Brand & media kit
The Vedagni identity.
Logo files, colour, typography and usage rules — everything needed to represent the group correctly, in one place.
The mark
Knowledge, alight.
An open book with a flame rising from its pages. Veda is knowledge; Agni is fire — the group's name reads as the fire of knowledge, and the mark says it in one image. The wordmark splits on the same seam: VED in the green of the book, AGNI in the orange of the flame.
Brand architecture
An endorsed system.
Each business carries its own glyph and its own accent, with a shared endorsement line. Distinct enough to stand in its own market; clearly part of the same group.
Colour
Ink structures. Agni emphasises.
Ink
The deep teal-green of the book's spine. Structures the site: backgrounds, body copy, layout.
Ink 950
#0C1917
Ink 900
#132622
Ink 800
#1B342F
Ink 700
#24443E
Ink 600
#2E554E
Ink 500
#3C6960
Ink 400
#56877D
Ink 300
#86ABA3
Ink 200
#B8D0CA
Ink 100
#DCE9E5
Ink 50
#EFF5F3
Leaf
The green of the open book, and of VED in the wordmark. Supporting emphasis and growth.
Leaf 700
#4C6822
Leaf 600
#5E7F2B
Leaf 500
#6E9236
Leaf 400
#7A9A38
Leaf 300
#97B45C
Leaf 200
#BDD091
Leaf 100
#E2EBCE
Agni
The flame, and AGNI in the wordmark. The primary accent — one important action per screen, never mass.
Agni 700
#A8480F
Agni 600
#C85A16
Agni 500
#E16D24
Agni 400
#EE8425
Agni 300
#F5A218
Agni 200
#F9C583
Agni 100
#FDE7CC
Cream
The disc the mark sits on. The site's warm light surface, used instead of a second grey.
Cream
#FAF5E2
Cream deep
#F2EAD1
Sector accents
One hue per business, used for identification only — never as a page background.
AppsNow
#1F7A8C
WebTechnologyWorld
#2A9D8F
Vedagni Energy
#E16D24
Step2Excel Academics
#7A5EA8
Step2Excel.in
#9C5BB5
Vetoria Pet Clinic
#2E8B6B
Vedagni Tours & Travels
#C94F2E
Veda-DigiMark
#C2417A
Contrast
Body text is Ink 700 or darker on white and on Cream, and Ink 200 or lighter on Ink 950 — all clear WCAG AA. Agni 300 and 400 are accents on dark, and foregrounds only at large sizes; for small text on white or Cream use Agni 600 or darker. Leaf 600 is the smallest green that holds on a light surface.
Typography
Montserrat for the name. Sora for voice. Inter for clarity.
Wordmark
VEDAGNI
Montserrat Regular, tracked to 0.06em. Reserved for the company name and the supplied lockups — never for body copy or headings.
Ag 0123456789
Display
Sora
Headlines, section titles, statistics. Weights 600 and 700. Tracking tightened to −0.025em at large sizes.
Ag 0123456789
Body
Inter
Paragraphs, labels, interface. Weights 400 to 600. Body copy sits at 15–17px with 1.7 line height.
Ag 0123456789
Eyebrow & data
JetBrains
Section eyebrows, step numbers, codes and small caps. Uppercase, tracked to 0.18em.
Ag 0123
Usage
Five rules each way.
Do
- Use the horizontal lockup wherever there is room; the stacked lockup only when width is tight.
- Keep clear space of at least the height of the book on every side.
- Place the cream-disc version on a photograph or a busy background, where the mark needs its own ground.
- Use the reversed lockup on Ink 900 or darker; the flame and leaves keep their colour.
- Give Agni one job per screen. It marks the single most important action.
Don't
- Do not recolour the flame or the book. They are the identity; everything else is layout.
- Do not stretch, rotate, outline or add effects to the mark.
- Do not set the wordmark in a single colour unless you are using a supplied mono file.
- Do not rebuild the wordmark by typing it — use the supplied files, which carry outlines.
- Do not use a sector accent as a page background. Accents identify; Ink structures.
Need the brand in another format?
Press, partners and vendors can request print-ready files, fonts and usage approval.